Monday, March 14, 2011

Facebook to challenge Groupon with their own social deals service

All are in good social these days looks like. Inspired Groupon, Amazon does its social and housing assistance, not just Google related to the Fray in its sole discretion, Google offers. But what about Facebook?

Surprise! They are not going to lose coupon craze is social. In reality, the world's largest social network has just announced plans to test coupons Groupon imitate the social services in selected markets, which make use of 500 million users by the competition down for the count.

Facebook service discount deal will be tested in San Francisco, San Diego, Dallas, Atlanta and Austin, Texas. According to Facebook, it will be a part of its program offerings, which already allows companies to offer special users. The new social feature coupons, however, that these arrangements would be shared by users of Facebook for the great benefits to the line.

Why Facebook is rushing to launch their own version of Groupon? This is the final border internet has yet to conquer: the local level.

"Local is the last frontier, the Internet has not conquered, and everyone is going after with a vengeance," said Lou Kerner, an analyst at Wedbush Securities Inc. in New York. "These news are all kinds of evolutionary moment in the efforts of Facebook to be a major player in the room. "

As it turns out, people are very likely to be highly profitable in the long term. Daily treat services as Groupon and social life does $ 873 million last year. In 2015, it is expected that they will generate $ 3.93 billion. No wonder Google was willing to pay $ 6 billion for Groupon ... and no wonder Groupon has refused.